A recent Chronicle of Higher Education blog post highlighted uses of Snapchat by three different institutions to engage with current students, prospective students, and prospective athlete students:
In each case, the goal of increasing engagement was to create a stronger relationship with people, either to improve their college experience and identification with the institution or to recruit people to come to the institution. At least at these institutions, it appears to be working. As we think about ways to increase community engagement across a variety of public service contexts, two questions come to mind: 1) Is Snapchat one of those social media tools that will migrate through ages and thus become relevant to audiences outside of teenagers? 2) If your community was using Snapchat, how can a public service organization enter the conversation/circle and to what purpose(s)?