Plenty of useful survey tools are available for free or low cost online, and many organizations use these tools, both internally, and externally with stakeholders. Sites like SurveyMonkey, Typeform, and Google Forms provide basic data compilation and basic question formats without the burden of budgeting for a survey tool. (For more information about free survey tools: http://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools)
However, communicating externally sometimes requires the polish and analytics these free sites can’t provide. In this Information Week article, UCLA School of Management Associate Professor of Management and Organizations, Corinne Bendersky, discusses when it’s time for an organization to use a pay-for-service survey tool. In particular, Bendersky discusses Qualtrics, a tool commonly used in university research, and familiar to many recent graduates.