Big Data and campaigns


So during my recent campaign for the NC Senate, I discovered this little gym of a software application suite. Unfortunately it is a little pricey (199$/ month for basic version); however when you look at all that it will do, it would pay for itself several times over. It is basically big data with all voter information loaded and cross referenced far better than the Board of Elections has done. Additionally it has fundraising modules, volunteer coordination modules, messaging modules, as well as a website builder tool. Everything in one package. The only thing it would not do is file my campaign finance reports for me. There are several plug in applications that do advertising and canvasing for you using the data from the nation builder database. I unfortunately discovered this at the end of the campaign trail so I only used bits and pieces to solve a few problems. However, next time it will be high on my list to use from the beginning.



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