This year Facebook rolled out Facebook live videos, similar to Periscope a user can live stream an event, a speech, or a volunteer project. This feature allows for live commenting by anyone watching, as well as reactions through Facebook emoji’s. This creates a way for an agency to receive instantaneous feedback and to be able to respond to that feedback instantly as well. Given that Facebook is a more popular social media tool than others that offer live streaming, such as Periscope, their live streaming has the potential to reach even more users and engage people on a broader scale. It’s going to be really interesting to see how people react to this new feature, and how agencies and organizations use it to reach a wider audience, and to engage with that audience.