Cityzen helps organizations collect, understand and leverage their online audience data. It provides interactive audience engagement tools for cities and online publishers (news outlets). Publishers like Capitol Broadcasting use Cityzen’s interactive polling and advertising tools to understand their audience and deliver more relevant native advertising. Government agencies like the City of Raleigh use Cityzen’s engagement tools to reach more people than ever through news partners and social media (http://raleigh.cityzen.io). This technology is a prime example of 21st Century open government concept in that it provides a platform (or several platforms merged together) for online feedback and virtual ideation.