Mapping Social Media Posts through ArcGIS Online
Many local governments use a variety of ESRI products for planning, land use development, and public safety. There is now an option to transform citizens user experience to allow for social media posts to be mapped in real time on community maps through ArcGIS online. The potential uses for this technology platform range from local governments being able to create heat maps based on key words, to directly interacting with citizens through retweeting or responding to tweets and other social media posts. This tool was used by various emergency management agencies during Hurricane Matthew to see the types of conditions that citizens were seeing on the ground as the storm was passing through. This tool is beneficial to local governments because most local governments already have access to ArcGIS Online and can therefore implement this concept without incurring any additional costs other than maintenance and oversight of the service.