Cape Fear Commuter Challenge
My Open Road App
In October 2016 the Wilmington Metropolitan Planning Organization held their first commuter challenge. The commuter challenge ran between October 17th – October 30th and was designed to achieve a variety of objectives which included reducing carbon emissions, alleviating traffic congestion, improving community awareness of greenways as well as public transit options, and encouraging the community to be active. The commuter challenge utilized the My Open Road mobile application which tracks users activities and assigns a social responsibility score with the highest points being awarded for running, biking, and walking. Local businesses participated in the commuter challenge and offered prizes and incentives for the participants with the highest scores. The commuter challenge had a number of positive outcomes including 175 participants, 29,718 miles traveled, 16,038 lbs of CO2 saved, and substantial interest from partner organizations including NCDOT.