Rangers Football Club in Glasgow, Scotland, has launched a “Community Engagement blueprint” to improve its relationship with the surrounding community. The club held a “a series of fact-finding meetings with councillors in order to understand local concerns,” and as a result of those meetings will implement a number of strategies aimed at being a better neighbor to local residents.
- The team will play a video during games to encourage fans to respect the local community
- Local law enforcement will make more visible patrols on match days
- The team is installing more portable toilets and recycling bins around the stadium
This is a good example of an organization soliciting feedback from citizens and create an initiative using that feedback to improve relationships and build trust between their organization and the public. It’s also evidence of an organization working to effectively communicate that they have received the feedback and plan to make real changes as a result.
Below is a video of the Community Engagement promotional video which will play during games, along with video of the press conference announcing the “Community Engagement blueprint.”