The Memphis Music Initiative (MMI) is attempting to make a difference in the lives of poor Memphian students. On their website, MMI explains that “research demonstrates the important role music-engagement focused youth development activities can play in giving youth the skills, attitudes, and behaviors they need to overcome barriers and succeed in school and life”. In increasing the role of music in youth development, MMI improves the quality of life for Memphian students. MMI involves, collaborates with, and empowers Memphis communities. The organization takes open applications to serve as music mentors and also provides opportunities to be an advocate for the community. They write on their website: “Community input is critical to our initiative’s success as community engagement and ownership were core to the development of our approach and communities can create innovative solutions to the city’s toughest challenges”.
The city of Memphis, TN, supplies its residents with utility services through Memphis Light Gas And Water, or MLGW. In order to keep Memphis citizens informed of MLGW’s progress during outages and keep an open line of communication, Memphis government utilized a combination of Twitter and the MLGW App. In addition to utilizing Twitter to spread public service announcements, citizens are able to directly interact with MLGW through its smartphone App. Using their service phone number and either the last four digits of their Social Security Number or their Account Number, citizens can view their bills, report outages, and take part in a number of other programs. In addition to gaining information from the organization, users can see a real-time service map populated by their reports providing information on power outages and predictions of service restoration. This allows for direct two-way communication between customers and MLGW, allows for spreading emergency information through alerts, and allows customers to identify immediate service concerns even when the power is out and phone lines are down.